10 Logos de estúdios de Filmes e as histórias por trás deles

10 Movie Studio Logos and the stories behind them
10. DreamWorks Animation SKG
Courtesy of Dream Works
FOUNDED: 1994
TWO-SENTENCE HISTORY: DreamWorks’ three principal founders—Steven Spielberg, Jeffrey Katzenberg and David Geffen—were titans of their respective fields; together they wanted to create a new kind of Hollywood studio. Despite turning out a few hits (like Best Picture winner American Beauty) and developing a very successful animation division, DreamWorks now functions as an independent production company (in which an Indian business magnate holds a 50 percent stake). Of the three founders, only Spielberg in involved with the current entity. The acronym SKG, refers to the name of the 3 founders.
MEMORABLE FILMS INCLUDE: Prince of Egypt (1998), Shrek (2001), The Ring (2002) and Tropic Thunder (2008)
THE LOGO: Spielberg always wanted to use an image of a man fishing from the moon—and decided the best way to create that was via CGI. A friend, visual-effects legend Dennis Muren, suggested that Spielberg also consider using a painting and commissioned Robert Hunt to execute the idea. One of Hunt’s alternative versions included the nostalgia-inducing image of young boy fishing (with his son as model for the youthful angler). Spielberg was taken with this concept and a motion version was created at ILM. The accompanying music was specially written by John Williams, whose scores have included Star Wars, Jaws, Superman and the first three Harry Potter films..

9. Orion
Courtesy of Orion
FOUNDED: 1978
TWO-SENTENCE HISTORY: Formed by five executives from United Artists (who resented the control of the studio’s corporate owners following the Heaven’s Gate debacle), Orion was a brash upstart: in its first year alone, it had no less than 15 films in production. Even with several Oscar-winning films under their belt, Orion had a tough time paying its bills. After barely surviving bankruptcy in the mid ’90s, what little remained of the studio was sold to MGM in 1998.
MEMORABLE FILMS INCLUDE: First Blood (1982), Amadeus (1984), Platoon (1986), Dances with Wolves (1990) and The Silence of the Lambs (1991)
THE LOGO: The five founding members chose the constellation Orion as their name and symbol (ignoring the fact, in true Hollywood fashion, that the actual constellation is made up of seven stars).

8. 20th Century Fox
Courtesy of 20th Century Fox
FOUNDED: 1935
TWO-SENTENCE HISTORY: Though 20th Century Fox released its share of light entertainment, studio exec Darryl Zanuck helped establish its reputation as a purveyor of serious-minded fare with movies like The Razor’s Edge (1946) and Gentleman’s Agreement (1947). After surviving the ’60s and ’70s—mostly thanks to a pair of record-breaking hits—the studio became part of Rupert Murdoch’s vast media empire in 1985.
MEMORABLE FILMS INCLUDE: The Grapes of Wrath (1940), The King and I (1956), The Sound of Music (1965), Star Wars (1977) and Die Hard (1988)
THE LOGO: The original version of the Fox logo—with its Deco-ish facade and searchlights—was created by Emil Kosa Jr., a matte artist who later painted the Statue of Liberty seen at the end of 1968’s Planet of the Apes. In 1994, and again in 2008, the logo was recreated using computer-generated imagery. The music that sometimes accompanies the logo (the “Fox Fanfare”) was composed by Alfred Newman in 1933, but was seldom heard in later years. That is, until 1977, when George Lucas used a version—arranged and recorded by John Williams—before the opening credits of Star Wars.

7. Columbia
Courtesy of Columbia
FOUNDED: 1919
TWO-SENTENCE HISTORY: A minor studio in its first few years, Columbia Pictures emerged a major player by the early 1940s—among the stars under contract then were Rita Hayworth, Glenn Ford, and the Three Stooges. The studio was purchased by Coca-Cola in 1982—seven years later, it was sold to Sony (for a then-staggering sum of $3.4 billion).
MEMORABLE FILMS INCLUDE: Mr. Smith Goes to Washington (1939), From Here to Eternity (1953), A Man for All Seasons (1966), Stand by Me (1986) and Moneyball (2011)
THE LOGO: At various times, the young lady that is the centerpiece to the Columbia logo was: attired a Roman soldier (1924), given a ceremonial headdress (1928-1936), and draped in an American flag (1936-1876). The most recent major redesign was in 1992, when illustrator Michael Deas—using a Louisiana homemaker as his model—created the Torch Lady we know today.

6. Universal
Courtesy of Universal Studios
FOUNDED: 1912
TWO-SENTENCE HISTORY: An early studio that was among the first to present on-screen credits of its performers, Universal rose to prominence in the 1920s under the guidance of production head Irving Thalberg (who was soon hired away by MGM). The perennially cash-strapped studio had a series of owners after 1962—including a Japanese electronics company and a Canadian liquor distributor—and now is part of General Electric and Comcast.
MEMORABLE FILMS INCLUDE: Frankenstein (1931), Spartacus (1960), Jaws (1975), Back to the Future (1985) and The 40-Year-Old Virgin (2005)
THE LOGO: The studio’s first logo—released in 1927—showed a plane circling around a spinning globe. (At various times, cloudy rings around our planet were added: perhaps our Van Allen radiation belts?) Later versions—like the recent 100th-anniversary logo—are beautiful CG creations, showing increasingly realistic representations of Earth.

5. Paramount
Courtesy of Paramount Pictures
FOUNDED: 1912
TWO-SENTENCE HISTORY: Hollywood’s oldest surviving studio quickly earned a reputation for finding and signing the biggest stars of the day—from Mary Pickford and Douglass Fairbanks (who would go on to co-found United Artists) in the 1920s to Marlene Dietrich and Gary Cooper a decade later. Dogged by various legal and financial problems, Paramount was on the brink of insolvency by the late ’60s, until fortunes were reversed by a string of commercial and critical successes—the company is now part of Viacom.
MEMORABLE FILMS INCLUDE: Double Indemnity (1944), Roman Holiday (1953), Breakfast at Tiffany’s (1961), the Godfather movies (1972-1990) and Beverly Hills Cop (1984)
THE LOGO: According to industry lore, Paramount’s enduring symbol—the “Majestic Mountain”—evolved from a sketch on a scrap of paper by “the Man Who Invented Hollywood,” W.W. Hodkinson. (Ben Lomond Mountain in Utah is thought to be the inspiration, though the latest versions are supposedly modeled on a peak in the Peruvian Andes. What’s also changed over the years is the number of stars that form the semi-circular constellation around the peak. The original logo had 24 stars (for each of the two dozen actors under contract in 1916)—the latest version now has 22.

4. Warner Bros.
Courtesy of Warner Bros.
FOUNDED: 1918
TWO-SENTENCE HISTORY: Arguably Hollywood’s first “indie” studio, Warner’s first breakout star walked on four legs: Rin Tin Tin, a German Shephard brought back to the U.S. from the battlefields of WWI, was a huge box-office draw and, for a while, earned a then-astonishing $1,000 a week. Famous for such socially relevant titles like 1932’s I Am a Fugitive from a Chain Gang, Warner had its share of triumphs and near-death experiences—in 1989, it (as part of Warner Communications) merged with publishing giant Time Inc. (Both Warner Bros. and TIME are part of Time Warner.)
MEMORABLE FILMS INCLUDE: Casablanca (1942), A Star is Born (1954), Bonnie and Clyde (1967), All the President’s Men (1976) and the Harry Potter movies (2001-2011)
THE LOGO: The first Warner Bros. logo was seen in 1923, and featured the letters ‘WB’ on the bottom half of a shield. It wasn’t until 1937 that audiences saw some semblance of the logo we know today: the WB filling the shield, which itself floats in front of a cloud-filled sky. (For a 12-year period between 1972 and 1984, the shield was dropped altogether.) Starting in 1999, some logos use an 8-chord tune that turns into a fully orchestrated snippet from Casablanca’s much-loved “As Time Goes By”

3. Metro-Goldywn-Mayer
Courtesy of MGM
FOUNDED: 1924
TWO-SENTENCE HISTORY: For a three-decade period spanning the ’30s and ’50s, MGM could lay claim to being the biggest and best studio in Hollywood, with “more stars than are in the heavens.” The company had difficulty adapting to changes in the film industry and since 1966 has had a wide number of owners.
MEMORABLE FILMS INCLUDE: The Wizard of Oz (1939), An American in Paris (1951), Ben-Hur (1959), Doctor Zhivago (1965) and Thelma & Louise (1991)
THE LOGO: In 1916, Howard Dietz, a publicist for Goldwyn Pictures, created the basic version of the logo we know today: a proud lion surrounded by a ring and scrollwork of film, and capped by the studio motto Ars Gratia Artis (or, “art for art’s sake”). Seven different true lions have been used in the logo—the last, Leo, was first filmed in 1957.

2. Disney
Courtesy of Walt Disney
FOUNDED: 1923
TWO-SENTENCE HISTORY: Though established in 1923, Walt Disney Animation Studios didn’t release their first feature-length project until 1937: the groundbreaking and eternally wondrous Snow White and the Seven Dwarves. The studio experienced an impressive run of box-office success that all but bottomed out in the ’70s and ’80s—anyone remember Condorman?—before storming back with a string of animated hits that began with 1989′s The Little Mermaid.
MEMORABLE FILMS INCLUDE: Fantasia (1940), 20,000 Leagues Under the Sea (1954), Mary Poppins (1964), The Lion King (1994) and Enchanted (2007)
THE LOGO: It’s kind of hard to believe, but Disney—among the most brand-conscious of companies—didn’t use a logo for its movies until…1985. (Up until then, they simply used some variation of the words Walt Disney Presents….) The “Magic Castle” logo—presented on a plain blue background—was updated to a more artful presentation in 2006.

1. United Artists
Courtesy of United Artists
FOUNDED: 1919
TWO-SENTENCE HISTORY: It began as a noble idea: a partnership involving four leading figures of their time—actors Charlie Chaplin, Mary Pickford and Douglas Fairbanks, along with director D.W. Griffith—that was supposed to give more freedom and control to the creative types. Never a huge Hollywood player, United Artists did have its share of hits (and became the U.S. distributor of the James Bond franchise), but barely survived the legendary fiasco that was 1980’s Heaven’s Gate—a few years later, the studio was sold to MGM.
MEMORABLE FILMS INCLUDE: Broken Blossoms (1919), Wuthering Heights (1939), High Noon (1952), Midnight Cowboy (1969) and Rain Man (1988)
THE LOGO: For a period lasting almost 50 years, the United Artist logo stayed basically the same: the name of the studio enclosed in a long hexagonal box. And then, as if to make up for all that lost time, the logo went through a number of major looks—adopting, losing and finally reverting back to the ‘UA’ familiar to so many Bond fans.

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