10 Curiosidades sobre a "Harlem Shake" (meme)

10 Facts about the "Harlem Shake" (meme)

1. Harlem Shake (song)

"Harlem Shake" is a song recorded by American DJ and producer Baauer. It was released as a free digital download by Mad Decent imprint label Jeffree's on May 22, 2012. The uptempo song incorporates a mechanical bassline, Dutch house synth riffs, a dance music drop, and samples of growling-lion sounds. It also samples Plastic Little's 2001 song "Miller Time", specifically the vocal "then do the Harlem shake", which is an allusion to dance of the same name. Baauer added a variety of peculiar sounds to the song so that it would stand out.
The single did not begin to sell significantly until February 2013, when a YouTube video set to its music developed into an Internet meme of the same name. The media response to the meme helped increase the single's sales, as it reached number one on the US Billboard Hot 100. It also charted at number three in the United Kingdom and at number one in both Australia and New Zealand. The success of "Harlem Shake" prompted Billboard to include video streams as a new component of their charts.
"Harlem Shake" was well received by music critics, who viewed it as an appealing dance track, although some felt that it was more of a novelty song. American rapper Azealia Banks released a remix to the song on her SoundCloud page, which was subsequently removed at Baauer's request and led to a dispute between the two.

2. History Harlem shake (dance)

The Harlem shake is a dance that originally began in Harlem, New York, in 1981. Since its beginnings it has spread to other urban areas and became popular in music videos. The self-purported inventor of the dance was "Al B", a Harlem resident. Because of its founder, the dance was originally called the "albee" in Rucker and Harlem, but then later became known as the Harlem shake.
Al B is quoted saying that the dance is "a drunken shake anyway, it's an alcoholic shake, but it's fantastic, everybody appreciates it." He said it comes from the ancient Egyptians and describes it as what the mummies used to do. Because they were all wrapped up, they couldn’t really move, all they could do was shake. Al B states that he has been doing the Harlem shake since 1981. The dance first caught on at the Entertainer's Basketball Classic or EBC and spread from there to other areas.

3. Creation

The form of the meme was established in a video uploaded on February 2 by five teenagers from Queensland, Australia known on YouTube as The Sunny Coast Skate. The video started a viral trend of people uploading their own "Harlem Shake" videos to YouTube. The teenagers' video was, in its turn, a follow-up to a video by a YouTube comedy vlogger named Filthy Frank which featured a section where several costumed people danced to the song "Harlem Shake" by Baauer.
The Harlem Shake is an Internet meme in the form of a video in which a group of people performs a comedy sketch accompanied by a short excerpt from the song "Harlem Shake". As a meme, the video was replicated by many people, using the same concept, and this rapidly led to it becoming viral in early February 2013, with thousands of "Harlem Shake" videos being made and uploaded to YouTube every day at the height of its popularity.

4. Concept

The videos last between 30 and 32 seconds and feature part of the 2012 song "Harlem Shake" by American electronic musician Baauer. Usually, a video begins with one person (often helmeted or masked) dancing to the song alone for 15 seconds, surrounded by other people not paying attention or unaware of the dancing individual. When the bass drops, the video cuts to the entire crowd doing a crazy convulsive dance for the next 15 seconds. Additionally, in the second half of the video, people often wear a minimum of clothes or crazy outfits or costumes while wielding strange props.
The song starts with a 15 seconds intro, then 15 seconds with the bass, then a lion roar at the end of the first 30 seconds, making videos songs easy to create.

5. Success
File:Harlem Shake, Cambridge Edition.JPG
Cambridge, UK; stills from one of 4000 videos a day uploaded at the peak of the meme's popularity.
The success of the videos was in part attributed to the anticipation of the breakout moment and short length, making them very accessible to watch. The Washington Post explained the meme's instant virality by referring to the jump cuts, hypnotic beat, quick setups, and half minute routines.
The Harlem Shake is technically very easy for fans to reproduce, as it consists of a single locked camera shot and one jump cut. Nonetheless, the simplicity of the concept allows fans considerable scope in creating their own distinctive variant and making their mark, while retaining the basic elements. In its simplest form, it could be made with two people; a more sophisticated version might even involve a crowded stadium. Moreover, there is a level playing field for celebrities and fans alike, with no guarantee of success for either group. There is a strong vein of humour running through each video that is not dependent on language, further increasing its potential to spread virally.

6. Viral spread

On February 10, the upload rate of Harlem Shake videos reached 4,000 per day. As of February 11, about 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 million unique views. By February 15, about 40,000 Harlem Shake videos had been uploaded, totalling 175 million views.
Baauer's single reached #1 on the iTunes America chart and #2 on iTunes in the UK and Australia on February 15, 2013.
The Harlem Shake meme has spread in many countries, including the US, the UK, Canada, Australia, Germany and much of Europe, Russia and Eastern Europe, China, India, Latin America,  the United Arab Emirates, and Jamaica.

7. The Harlem Shake as a political statement
At the end of February 2013, hundreds of protesters chanted 'Leave! Leave!' as they performed the Harlem Shake outside the headquarters of Egypt's Islamist President Mohammed Morsi. In a separate incident, people were filmed doing the Harlem Shake in front of the pyramids. Four pharmaceutical students had been arrested the previous week for breaching decency laws by performing the dance in their underwear.
In Tunisia, after students in a wealthy suburb of Tunis filmed a Harlem Shake video in which they parodied Salafists and Gulf Emirs, the school director was suspended by the Ministry of Education. The resulting backlash saw the ministry's website hacked by activists, and according to some reports there were scuffles between Salafists and students wishing to perform the dance elsewhere in the country.
In the United States, U.S. Senate Minority Leader Mitch McConnell's re-election team uploaded their own Harlem Shake video as part of his campaign to win a sixth term in the chamber in the 2014 midterm elections.

8. Timeline
A 3 minute 22 second video was uploaded by Filthy Frank on January 30, 2013, which included a 19 second section with some elements of the meme. The Sunny Coast Skate then uploaded their 31 second version of that original section on February 2 at 15:17. This includes all the recognizable elements of the meme, with the exception of the slowed down ending which many include. Filthy Frank then uploaded an extended 36 second section of his original dance as a standalone video clip on February 2, 2013, at 17:38

9. Initial response

Numerous commenters have compared the Harlem Shake to "Gangnam Style". But the business magazine Forbes pointed out that unlike "Gangnam Style" and other notable hits from 2012, Harlem Shake is more of a meme, since a wide variety of groups and individuals have uploaded variants of the dance.
Martin Talbot, Managing Director of The Official Charts Company in the UK, described "Harlem Shake" as a "phenomenon", the first ever "crowd sourced video" to significantly drive sales of a song. Previously, as happened with "Gangnam Style", there was always an initial video created by an artist which would start a dance craze that was subsequently adopted by fans.

10. Notable performances of the Harlem Shake

A video titled Harlem Shake (Grandma Edition), in which a man and his two octogenarian grandmothers dance, received over a million views online within three days. It was broadcast on the Today show and CNN.
On February 20, 2013, the cast of American reality television series Splash including Kareem Abdul-Jabbar, Katherine Webb, Ndamukong Suh and Louie Anderson also uploaded a video of them dancing on the clip. The same day, Australian singer Cody Simpson uploaded a video of his crew and him doing the Harlem Shake in his tour bus.
YouTube made its own version of the Harlem Shake by making the items of the page shake when the user searches for "do the Harlem Shake".

On February 22 in Tel Aviv, 70,000 people danced during a "pre-Purim street party."
On March 1, 2013, Fox uploaded the "Homer Shake" on YouTube, an animated video where members of the Simpson family danced to the eponymous song. It was the couch gag for the "Gorgeous Grampa" episode.

Source: wikipedia.org


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